Swann's range of plug and play security products is now available at one of Finland’s leading consumer electronics retailers, Veikon Kone and initial sales have been impressive.
To support the launch, Swann has developed in-store point of sale displays and two different advertisements that will be run across the country. One advertisement is printed in Veikon Kone’s own brochures, which are sent to their customer database, and the second advertisement is going to be printed in ‘Kauppalehti’ which has been the most read Finnish daily business and financial newspaper for over 100 years. The distribution of ‘Kauppalehti’ exceeds 80,000 copies across Finland with 280,000 business readers. The Swann advertisement will run for several weeks throughout October and November.
“We are ecstatic with the initial response and we are hoping for even bigger things over the Christmas Holiday Season,” said Dennis Freedman, Swann’s global business development manager who recently visited Finland to help launch Swann’s product range and is very impressed with how well the launch took off.
|
